A new kind of shopping experience with RFID
Galeria Kaufhof is using RFID to to observe how the positioning and presentation of goods affects sales.
BACKGROUND
Galeria Kaufhof, part of the METRO Group, is a retailer based in Europe with a flagship store in Essen, Germany.
CHALLENGE The company set out to enhance its customer service and take advantage of a more transparent goods flow to increase the availability of goods.
SOLUTION
- An entire floor of the Essen department store was fitted with Electronic Product Code (EPC) RFID technology, making it possible for customers to use RFID-enabled intelligent dressing rooms and displays.
- Thirty thousand articles of clothing and accessories now carry hang tags embedded with UPM RFID's EPC Gen2 Web RFID tags.
- Approximately sixty RFID interrogators use more than a hundred antennas to capture data from the labels.
- capture and analyze data, that gives insights into which items have been tried on together and whether these outfits were eventually purchased
- observe how the positioning and presentation of RFID tagged goods affects sales
- assess how long goods take to reach the sales floor and how long they stay there
