RFID in apparel & brand protection
Incorporating RFID into garment labels, or even into the garment itself, provides a valuable tool for brand owners. An RFID inlay inserted at the point of manufacture can identify the garment’s source, and a unique ID certifies its authenticity. RFID technology makes it possible to identify and control counterfeits. Source identity can also be used to control grey market imports.
Moreover, RFID inlays enable inventory visibility throughout the supply chain reducing shrinkage and out of stocks, critical challenges for the apparel industry.
WHY ITEM-LEVEL RFID TAGGING IN THE APPAREL BUSINESS MAKES SENSE
Retailers and brand owners:
- Reduces out of stock situations
- Short sales cycles mean products are often marked down quickly
- Products require frequent replenishment from the back of the store or distribution center
- Significantly increases product availability
- Improves customer experience and enables faster service
- With RFID retailers and brands gain valuable information about the supply chain and inventory, as well as product consumption and cycle speed
- Enables production monitoring
- Enhances production planning
- RFID assisted inventory and warehouse management is easier to control
NP COLLECTION
A Finnish fashion company positions itself as an innovative trend-setter by taking maximum advantage of RFID – making shopping a truly interactive, more enjoyable experience while leading business processes in a more intelligent way.
GALERIA KAUFHOF
Galeria Kaufhof has equipped an entire floor at its Essen department store with RFID technology, providing customers with RFID-enabled dressing rooms and displays.
