Near Field Communication (NFC) RFID
Near Field Communication, or NFC, is a short-range, high frequency wireless RFID communication technology. NFC provides secure wireless communication between internet networked smart NFC devices, like NFC mobile phones, and NFC enabled objects or other NFC receptions devices such as other mobile phones, payment terminals or identification readers.
The applications are only limited by the imagination and creativity of the individual. This makes the experience of mobile internet and other mobile services fast and convenient, and presents new opportunities. Mobile NFC is making the ‘internet of things’ a reality, opening the world of NFC applications to new audiences, including advertisers, marketing agencies and potentially to every consumer using a mobile NFC phone.
NFC RFID APPLICATIONS
Advertising, marketing, promotions, coupons and phone numbers:
- Advertising websites and online shops through an NFC link instantly connecting to the target site
- NFC tags can have cross-media functionality when attached to smart posters, pictures, cards, VIP badges, stickers or magazines – for example providing access to exclusive internet content or downloadable NFC mobile phone applications, or movie trailers accessed by NFC phones held up to a poster
- Promotions, discounts and customer loyalty or membership benefits (e.g. special prices, lotteries or feedback channels) via items embedded with NFC chips
- Service phone numbers advertised via an NFC label for instant calls
Location services and social media:
- Location services like Google Places or FourSquare, or tourist guides: combining GPS navigation and NFC gives truly accurate location information
- Social media updates (facebook, LinkedIn, Twitter), easily done with NFC technology
Entertainment, games, toys, movies, videos and ringtones:
- NFC applications offer opportunities to customize, upgrade and communicate with products embedded with NFC labels
Electronics pairing:
- Electronics pairing and hands-free sets for NFC mobile phones with embedded NFC tags
Business cards:
- Business cards with embedded an NFC inlay are by far the fastest and most convenient way to save contact details in NFC phones and CRM systems
Product authentication:
- NFC technology-enabled product authentication and brand protection
Ticketing, access control and payment:
- Traditional NFC implementations including NFC ticketing, access control and NFC payment applications, like purchasing a transit ticket using an NFC mobile phone
Or whatever your imagination comes up with……
NFC RFID SUCCESS STORIES
AMUSEMENT MAGAZINE
RFID tags have connected the ground-breaking French magazine Amusement to the internet.
